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教学重难点
1.正确掌握与广告宣传有关的词:product,present,enjoy,advantage
2.了解更多关于广告宣传的方法。
3.掌握和运用以下重点句式:
Now you have to get people to buy it.
Find ways to catch their eye.
People get to know the advantages of your product after they experience using it.
These suggestions can make your product really shine.
教学思路
本课时的教学内容是冀教版八年级下册英语第五单元的第五课时,主要涉及介绍广告宣传。在授课之前先让学生通过网络及其他途径了解广告宣传的情况。课上可以通过让学生小组合作的形式进行相互交流;同时,教师通过幻灯片、图片、照片等向学生展示一些广告宣传活动,并让学生用英语进行简单介绍。学会运用广告宣传这一生活场景的英语表达。
教学准备
设计教学PPT,录音机,多媒体,图片
教学过程
StepⅠ.Lead in
Leading in 【情景1】
Show some pictures about different advertisements of different products.Then discuss the following questions:
T:Hello,boys and girls.Do you know about the advertisements?
T:What products need the advertisements?
T:What do you think of the advertisements?
Discuss the questions in groups.Ask the students to talk for three minutes.Then let them present their talk in class.
[设计意图] 利用学生学过的内容,从询问商品广告开始,轻松进入语境,进而介绍生词,图片的使用使学习更加形象直观,自然地进入谈论广告宣传的新话题。
Leading in 【情景2】
Greet the class.
Ask the students to introduce the ad in class.
Show the new word “product” and show the picture of products to the students.
T:How do you push a product?
[设计意图] 运用学生所学的知识,从谈论熟悉的入手进入新内容的学习,运用实物或图片帮助学生学习生词,直观、感性、形象。
StepⅡ.Presentation
If some students feel the passage is too long,the teacher can divide it into two or three parts.Then ask them to read them in groups.After a while,ask them to read one by one.
(1)Remember,you need to make your product stand out.