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Difficult and important points
1. How to design and describe things with colours in a proper way.
Teaching procedures
Step1. Warm up
Watch a video and tell what the video is and the colours in it to help students review some colours and characteristics.
kindscolourscharacteristicscalm
colourswhitecalm and peacebluecalm and sadnesswarm coloursyellowwisdom and successenergetic coloursgreenenergy and naturestrong coloursredpower and strengthStep2. Practice
Fill in the blanks.
wisdom, powerful, trust, strong, warmth, calm
Red can make people look powerful and strong, so it is the colour of ________ and _________. Orange represents joy and _________ and it can make people feel warm. Yellow is the colour of _____ and success. Green represents energy and nature. Blue and white are calm colours and they can make people look ________. Believe in a man in black means you _______ him. These colours can be used often in advertisements.
Step3. Discussion
Talk about some advertisements.
Step4. Practice
1.Fill the blanks with the right words about the pictures.
The woman in this picture is wearing a (1)______ dress and a pair of (2) _______shoes. She is carrying a white handbag too. This is interesting because red and white are very different colours.
Red represents (3) _______ and (4) _______. Maybe she feels weak and that is why she is wearing red-she just wants to make herself look more powerful.
White represents (5) _______and (6) _______. She may hope that the colour white could help her calm down.
I think the woman must feel a little bit stressed, and she hopes these colours will change that. Red and white are a good match, as the powerful (7) _______balances the calm (8) _______.
2. Talk about another advertisement.
The girl in the advertisement is wearing a green T-shirt and a yellow skirt. She is also wearing a hat with an orange flower on it.
Green represents energy and nature. Maybe she feels tired and thinks green can make her feel energetic. Yellow represents warmth and wisdom and can also remind people of a warm sunny day. Maybe she likes yellow because it is the colour of the sun. Orange brings people joy and warmth. Blue shows that she is relaxed.
I think this girl is cheerful and friendly. She likes warm, energetic and calm colours more than strong colours.
I like this advertisement because it makes me feel warm and reminds me of the summer holidays.
Step5. Activities
1. Paint the pictures.
2. Writing
Step6. Homework
1.Write the other advertisement on page33 in our English books.