译林2003课标版《Welcome to the unit》优质课教案下载

译林2003课标版《Welcome to the unit》优质课教案下载

课堂设计指导思想：

本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣。首先通过让学生欣赏若干精彩的英文广告以激发他们的情趣；接着通过课本提供的六张图片让学生初步了解广告的基本分类及其相关目的。学生应积极参与到上述活动中，并在活动中到达操练口语的目的；与此同时，有关 “地球日”和“禁毒”内容的公益广告有利于培养学生的高尚情操和社会责任感，这也有助于达成新课程标准中有关情感态度的目标要求。

Teaching aims:

1. To enjoy some beautiful advertisements and have a general idea of advertisements.

2. To talk about the four advertisements and put them into several groups .Then encourage them to get some ideas of the two main types of ads and the difference between them.

3. To get involved in the discussion and practice spoken English.

Teaching procedures:

Step 1 lead-in

Firstly,in prepare for the class,ask students to collect some popular advertisements.The teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements.And then ask students to show their ads and state why they choose them.

【设计说明】在我们的日常生活中，广告随处可见。教师在此处选择了较有代表性的，贴近中学生生活的，学生喜闻乐见的广告作品。以此激发学生对广告的强烈兴趣，调动学生进一步了解和学习广告知识的积极性，为完成后续的教学任务作好铺垫。

Step 2 Brainstorming

Ask students to have a brainstorm .Play a guessing game.Arouse students’ interest by showing them some ads of products or service they are not so familiar with.and then answer the following questions:

1. Where can we find these ads?

2. Why do you think these ads are good?

【设计说明】让学生通过头脑风暴来回答上述两个问题，一方面可作为进一步的的热身活动，同时也可检测学生对广告呈现方式的了解，让学生在寻找问题答案的过程中获得成功的喜悦。

Step 3 Presentation

Ask students to focus on the four posters on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functions of the commercial advertisements and public service advertisements.we could use these questions to help us.For example,

What does the advertisement try to sell,a product or a service?

What impression do the words have on you?

【设计说明】通过鼓励学生结对讨论每幅广告画的内容，提高学生的观察能力，获取基本的广告知识，即广告可分为商业广告和公益广告两大类，并激励学生进一步关注这两类广告的功能。另一方面，能增进学生对社会的了解，并在此基础上增强他们的社会责任感，有利于培养学生积极向上的良好的情感态度。

Step 4 Discussion and speaking

Organize the students into four groups and ask each group to talk about one of the four pictures in front of the whole class. Each group should choose one representative to present their ideas to the whole class. Any possible answers is welcome.The three questions can help the students to start the discussion.

【设计说明】组织学生分组讨论可扩大操练面，在小组内所有学生可各抒己见，学生陈述自己观点的过程即练习口语的过程。然后各小组代表再集中本组的意见在全班展示，在这一过程中，不仅陈述者得到了很好的锻炼机会，全班同学也可获取更多有关“地球日”和“禁毒”的信息。

Step 5 More ads for you to discuss

Provide the students more meaningful and interesting advertisements and encourage them to think about an appropriate slogan for each one.