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译林2003课标版《Welcome to the unit》新课标教案优质课下载
Teaching aid: A multi-media classroom will be employed.
Teaching aims:
1. Knowledge aims
Students will learn about the main media of advertisements;
Students are expected to identify the differences between the two types of ads;
Students will learn about the factors of a good advertisement.
2. Ability aims
Students will practice their spoken English by talking about the 4 posters ;
Students are expected to work together to design simple advertisements for their favorite school activities.;
3. Emotional aims
Students’ team spirit will be improved through the team work;
Students will learn to be responsible for the family and the society by learning about PSAs.
Important points
Help students learn more media of advertisements and the two main types of advertisements.
Difficult points
Get more students involved in class activities and encourage them to design slogans in English
Teaching procedures：
Step 1 Lead-in
Greet students and talk about their coming summer holiday.
Show students a leaflet which advertises a school giving extra lessons during summer holiday and ask students to talk about the ad.
(用学生熟悉的话题和与学生生活密切相关的一条广告来导入本课以及本单元的的主要话题：广告，比较容易激活学生的相关知识和体验，同时激起学生表达的欲望）
Step 2 Presentation
1. Share with Ss a video which is also an ad and ask Ss some questions about it to help them understand the advertisement.
Ask students to list some places where ads can be seen.
Present more pictures of different advertisement media.