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模块四 Module IV Modern life《Reading(1)：Advertisements》新课标教案优质课下载
1.To get a general idea of the passage
2.To learn differences and similarities of two kinds of ads
3.To improve ability by learning how to read expository
4.To figure out and design attractive slogans for ads
Ⅱ.Teaching important points
1.To enable students to fully understand the expository writing.
2.To train students’?reading ability and writing?skills and enable them to??have?the?right attitudes?towards?commercial ads and PSAs.
III.?Teaching difficult points
1.How can we develop students’?reading and writing ability?
2.How to design an attractive slogan for an ad?
IV.Teaching procedures:
Task 1?Lead-in?---Viewing and thinking??
1.?Watch the video to arouse their interest about the advertisement.
2.?Ask three questions about the video, showing some pictures at the same time.
Q: What is the video about?
? What does the advertisement persuade us to do?
Will you buy it? Why or why not?
?? A:I choose to buy the dog food in that_______ and _______./
Buying the dog food may___________ and ____________.
Task 2?Listening
?Fill in the blanks with 10 missing words while listening to a short passage about the advertisement to learn more about it.
Task 3 Guessing and classifying
1.Ask the students to?figure out the target audience after watching each video.
2.Ask the students to classify the four videos into two groups(commercial ads or PSAs).
Task4?Read for detail