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译林2003课标版《Reading(1)：Advertisements》新课标教案优质课下载
3. hold a rational attitude towards advertisements.
Before Class
Read the passage and complete the following task:
List all the examples of advertisement in the passage and divide them into 2 parts.
Eg.Eg.
During Class
Step 1. Lead In
Task 1 : A Slogan Guessing Game
Task 2 : Pair Discussion
Step 2. Careful Checking
Step 3. Comparative Reading
Task: try to find the similarities and differences between commercial advertisements and public service advertisements.
SimilaritiesCommercial ads ＆ PSAsPlaces foundMeans used
DifferencesCommercial adsPSAsAim/PurposeTo ______ a ______ or serviceTo ______ people about ______, safety of any other ______ which affects ______ ______.RelianceThey don’t tell you the ______ truth.They are ______ and we can ______ a lot by __________________Expense
Step 4. Further Reading
Task 1: Fill in the blanks
Ads are an 1._________ part of our lives. What is an ad?
·Include 2. ____________ads and PSAs.
·Use 3.__________ pictures and clever language.
·Encourage us to buy a product or service or believe in an idea.Does an ad tell people the complete truth? ·Be aware of the skilful methods.
·Try not to 4. _____ for the trick. What is a PSA?·Mean to teach us.
·Help us 5.______ better lives.We must use our 6.__________ and not be a slave to ads.
Task 2: Analyze the structure of the passage according to the above table.
Step 5. Creative Thinking
Choose one of your items and create an English advertisement for it.