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《Reading(1)：Advertisements》公开课教案优质课下载
Task 1 : A Slogan Guessing Game
Task 2 : Pair Discussion
Step 2. Careful reading
Finish the exercise on the textbook
Step 3. Detailed reading
Try to find the similarities and differences between commercial advertisements and public service advertisements.
Similarities
Commercial ads ＆ PSAs
Places found
Means used
Differences
Commercial ads
PSAs
Aim/Purpose
To ______ a ______ or service
To ______ people about ______, safety of any other ______ which affects ______ ______.
Reliance
They don’t tell you the ______ truth.
They are ______ and we can ______ a lot by __________________
Expense
Step 4. Further Reading
Task 1: Fill in the blanks
Ads are an 1._________ part of our lives.
What is an ad?
·Include 2. ____________ads and PSAs.