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模块四 Module IV Modern life《Reading(1)：Advertisements》公开课教案优质课下载
Key points and difficult points（重难点）: have a logical thinking about advertisements.
Learning method（学习方法）: Skimming, scanning and cooperating with group members.
Learning procedures: （学习过程）
Step 1 Lead in (导入）
Watch a short video and answer the following questions:
1)What kind of product or idea is being advertised?
2)What's the type of the advertisement?
2. Classify the advertisements.
(This part is to arouse the students’ interest and lead to the topic of the passage. )
Step 2 Reading Comprehension
1. Read the reading strategy on page 3 and answer the following questions.
1) What kind of writing is this passage? __expository writing__
2) What is its function? It is meant to introduce you to _basic information on a topic_
3) What’s its format?
①_introduction of the subject_ ②_examples_ and _facts_ that develop or support an idea ③__conclusion_
2. Skimming: Reading the passage quickly, divide the passage into several parts and match the main idea of each paragraph.
Part1 (para. _1____) Brief introduction to __advertisements___
Part2 (para. _2-4__) what advertisements do.
Para.__2___ __definition___of ads, CAs and PSAs.
Para.__3___ ___CAs___don't tell people the complete truth.
Para.__4___ ___PSAs___serve the public.
Part3 (para. __5__) _conclusion_we must all use our intelligence and not be a slave to them.
3. Scanning: read the passage carefully and finish the following questions.
Find out the answers in paragraph 3.
What is the writer’s idea about whether an ad tells people the truth?