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《Reading(1)：Advertisements》最新教案优质课下载
To master the the reading strategy for expository writing.
Important and difficult points:
How to understand the text better.
How to discuss the topics related to advertisements.
How to help the students develop their creative, comprehensive abilities.
Teaching procedures:
Step 1 Lead in
Enjoy a short video.
Step 2 Fast reading
Answer questions:
What is an advertisement?
An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.
What are the two main types of ads?
Commercial advertisements & PSAs.
Reading strategy:
Reading an expository writing.
Expository writing is meant to introduce you to basic information on a topic. It usually follows the same format: introduction of the subject, examples and facts that develop or support the idea, conclusion. When you read a statement in expository writing, e.g.,‘Even if an ad does not lie, it does not mean it is altogether innocent’, always look at the information that follows it. You should be able to find facts to support the idea, such as, ‘All it says is that it fights it, and that is not the same thing at all’. The author will follow this information with a conclusion, which tells you what you are supposed to learn from the passage-‘We must not fall for this kind of trick!’
The structure of this article.
Para.1: Introduction of advertisements
Para.(2-4): Supporting details
Para. 5: Author’s opinions/suggestions
Step 3 Careful reading
1. True or false questions.
1. Most people are not aware of how many ads are around them. T
2. Advertisements are always meant to promote a product or service. F