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模块四 Module IV Modern life《Reading(1)：Advertisements》教案优质课下载
Do you think advertisements play an important part in our lives? Why or why not?
Why do companies and organizations advertise? What kind of things can be advertised?
Step 2. Fast-reading (3 questions)
What do ads try to persuade people to do?
What does PSA stand for?
What do PSA aim to do?
Step 3. Detailed-reading (5 questions)
Where are the advertisements most commonly found?
What is the difference between commercial advertisements and PSAs?
Why are some of the ads clever according to the article?
When did China begin a nationwide public service advertising campaign?
Why should we follow the advice in PSAs?
Step 4. T or F questions
Advertisements are found in many places.
PSAs are only found in newspapers.
All advertisements tell the complete truth.
PSAs and commercial ads use some of the same methods.
Commercial ads can give us valuable information about how to live our lives.
An ad warning people against smoking is an example of a PSA.
Step 5. Discuss the structure of the text(how to read expository writing – Reading strategy) analyze PSAs and commercial ads.
Step 5. Debate
Group A:
Advertising has a positive effect on our lives.
Group B:
Advertising has a negative effect on our lives.