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师梦圆高中英语教材同步译林版模块四 Module IV Modern lifeReading(1):Advertisements下载详情
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译林2003课标版《Reading(1):Advertisements》精品教案优质课下载

To read the passage Advertisements and complete related answers

To improve their reading comprehension skill by fully participating in all activities

Teaching Key Points & Teaching Difficulties:

How to improve their reading ability through teaching activities

How to let them gain some insight into advertisements and help them deal with advertisements in their daily life

The usages of some key words

Teaching Procedure:

Step 1 Leading-in

Greet the students as usual ,and then enjoy two ads and let students discuss the following questions with their partners :

1. Where do you often see ads ? 2. Do you like advertisements?

3. Why do we need ads ? 4. Why do businessmen like ads?

5. How do ads persuade us to buy products or to believe an idea?

After that ,asking the volunteer group leaders to the front and show their results.

Step 2 Fast-reading

Go through the questions in part A first and then read the text silently to find the answers to the three questions:

What do ads try to persuade people to do?

What does PSA stand for? 3)What do PSAs aim to do?

(Remind students to use skimming and scanning skills to focus on and identify the information needed to answer these questions. Let them pay attention to the three subtitles in the passage which can help them find the information they want. )

Suggested Answers:

To buy a product service or service, or to believe in an idea.

Public service advertisements

They aim to teach us and help us lead better lives.

Step 3 Detailed-reading

Let students read the text carefully and work out the main idea of each paragraph:

Par.1 Brief introduction of ads. Para.2 What is an ad?

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