1、本网站免费注册后即可以下载，点击开通VIP会员可无限免费下载！
2、资料一般为word或PPT文档。建议使用IE9以上浏览器或360、谷歌、火狐浏览器浏览本站。
3、有任何下载问题，请联系微信客服。
扫描下方二维码，添加微信客服
《Reading(1)：Advertisements》公开课教案优质课下载
fulfill this reading by applying the strategies that we have learned;
use our intelligence for advertisements and develop our ability to think critically.
Teaching key points and difficult points
The skills of doing “choosing five from the seven”.
Teaching methods
Task-based teaching approach and the communicative approach.
Teaching Procedure:
Step One: Warm-up(序曲)
Show PPT, T can guide students to look at some commercial ads and PSAs and then ask some questions like these:
T : As we know, ads are parts of our daily life. We can see them everywhere, especially when we watch TV. Do you like them? Look at these pictures . Can you guess what kind of product or service is being advertised?
( T then shows some pictures in part of welcoming to the unit )
Advertisement is now playing an important part in our daily life. Do you know how many kinds are there? What are they? Now, Let’s look at these pictures, can you design some advertisements for them?
（设计目的：通过广告的展示，让学生区分商业广告和公益广告。通过为自己的学校设计广告词，来提升学生对本校的热爱和学习的兴趣。）
Step Two : Presenting
Read the passage quickly and find out the missing title or sentences.
Nowadays, we can see advertisements almost wherever we go. …
1_________
An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. 2___________ A commercial advertisement is one which someone has paid for to advertise a product or service. …
Does an advertisement tell people the complete truth?
. …The grocery just hopes that when you read the ad, you will feel pleased about the nice comment, remember the words ‘freshest food’ and make a mental connection with the food in the grocery. 3______________
Public service advertisements
4______________ PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public. …
Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes. 5_____________
A. An advertisement warning people against smoking is an example of a PSA.
B. What is an advertisement?