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《Reading(1)：Advertisements》集体备课教案优质课下载
3. hold a rational attitude towards advertisements.
4. have a basic idea how to appreciate advertisements.
Before Class
Enjoy a Chinese song.
During Class
Step 1. Lead In
Task 1 : Make a list of places or things or events where ads appear
We can find advertisements on billboards, on the walls of stores, on and in buses, trains or ships, on posters, on the Internet, in films, on balloons in the sky, on entrance tickets, on umbrellas, T-shirts, pencils, toys, on shopping bags, on mouse pads and so on.
Task 2 : Enjoy a group of ads and use some words to describe good advertisements.
A good ad can be creative, attractive, effective, persuasive, impressive, informative, easy to understand and clearly expressed.
Step 2. Reading strategy
How to read an expository writing?
The basic format is an introduction to the subject, some supporting details and conclusion.
Step 3. Careful Reading
Task 1: The format of this passage
Topic--- Advertisements
Supporting details---
What is an ad?
Does an ad tell people the complete truth?
Public service ads.
Conclusion--- use intelligence and not be a slave
Task 2: read the passage again para by para.
Para. 1: We can see ads ______________.
(so used to....not even realize how many... )
2. did some research on ..., and have ... to share with you.