1、本网站免费注册后即可以下载，点击开通VIP会员可无限免费下载！
2、资料一般为word或PPT文档。建议使用IE9以上浏览器或360、谷歌、火狐浏览器浏览本站。
3、有任何下载问题，请联系微信客服。
扫描下方二维码，添加微信客服
《Reading(1)：Advertisements》新课标教案优质课下载
Learning Important and Difficult Points:
1. Know how to read expository writing;
2. Develop their reading abilities.
Learning Procedures:
I. Fast reading（Read the text quickly and answer the following questions）
1. How many types of advertisement do you know? What are they?
Commercial advertisements and public service advertisements.
2. Does an advertisement tell people the complete truth?
No.
3. When did China begin a nationwide public service advertising campaign?
In 1996
II. True or False(C1 of p4)
III. Task-based reading（Read the text and fill in each blank with a proper word）
Title: Advertisements
(1)Types of adsCommercial adsPSAs(2) SimilaritiesPlaces foundNewspapers, magazines, the Internet, radio and television(3)Methods used·Clever language
·(4)Attractive pictures Differences(5)Purposes To (6)advertise a product or serviceTo educate people about health, safety or any other problem that affects public welfare Reliance
(可靠性)They do not tell you the complete truth.They are (7)beneficial to the public and we can learn a lot by following the advice they give.Cost (8)Paid for by someoneOften run free of (9)charge(10)Examples“Bright-teeth fights bad breath!” “Yes to life, no to drugs”
“Knowledge changes life” IV. Reading Comprehension
1. Which of the following is true according to this reading passage?
A. All people enjoy seeing and hearing all kinds of advertisements.
B. Many people think advertisements are the most important in their everyday life.
C. Many people are quite used to seeing and hearing various advertisements.
D. All advertisements give people very important information.
2. The main difference between commercial advertisements and public service advertisements is that ______.
A. public service advertisements cost only a little money while commercial ones cost a lot