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译林2003课标版《Reading(1)：Advertisements》最新教案优质课下载
types as well as their similarities and differences.
? express their own ideas about advertisements.
? hold a rational attitude towards advertisements through discussion
and develop their critical thinking.
Teaching Methods
Video clip, comparative method, group discussion.
Teaching Procedures&Ways
Step 1: Watch a video
What information can you get from the video?
Step 2: Get a basic understanding of advertisements
1. What is an advertisement?
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2. How many types of advertisements? And what are they?
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3. What are the different aims of advertisements?
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Step 3: Learn commercial advertisements
Does an advertisement tell people the compete truth?
1. The author’s opinion:
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2. Examples to support the above idea:
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