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译林2003课标版《Reading(1)：Advertisements》最新教案优质课下载
2.Discuss the four pictures on P1 to introduce the topic of Commercial Ads and Public service ads.
Step 2. Presentation and Analysis
1.Get students to know more about the two types of ads and can distinguish them from each other .
2.Think about the characters of a good advertisement.(If possible, lead them to discuss together and write their answers down)
Step 3. Pre-reading
Word match exercise
Step 4. Fast reading
1.What do ads try to persuade people to do?
2. What does PSA stand for?
3. What do PSAs aim to do?
Step 5 Further reading
ⅠListen to the tape and then tell true or false
1. Most people are not aware of how many ads are around them. ( )
2. Advertisements are always meant to promote a product or service. ( )
3. PSAs are only found in newspapers and on TV. ( )
4. PSAs and commercial ads use some of the same methods. ( )
5. Commercial ads can give us valuable information about how to live our lives. ( )
6. An ad warning people against smoking is an example of a PSA. ( )
ⅡStructure of the text
Introduction to ads
Body 1.What is an ad?
2.Does an ad tell people the complete truth?
3.Public service ads
Conclusion
Ⅲ exercise(fill in the blanks according to the passage)