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译林2003课标版《Reading(1)：Advertisements》优质课教案下载
? to?develop?the?Ss’abilities?of?listening,?reading,?speaking;
? to?train?the?Ss’?abilities?of?cooperating?with?others.
Moral aims: Ss are expected to know some basic information about advertisement.
Important and difficult teaching points:
The students are expected to understand the article well.
The students are expected to apply what have learnt into practice by group work.
Teaching procedures:
Step 1 Lead-in
1. Show a picture of ‘Wangpo mai gua’ and have one student perform what she is doing.
3. Show more pictures of advertisements.
Step 2 Fast reading
Go through the whole text and find out how many parts it can be divided into：
Part1（para1）Introduction to ads.
Part2（para2-4）Body.
Part1（para1）conclusion.
Step3 Detailed reading
What is an advertisement?
Have Ss read para2 together and then explain the following words：
Ad：
A commercial ad：
PSAs:
Identify two pictures: CA or PSA? Why?
Does an ad tell people the complete truth?
Firstly, enjoy a video of a commercial ad and answer the following question:
Does it tell us the complete truth? Why?