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译林2003课标版《Reading(1)：Advertisements》教案优质课下载
Material Analysis:
1) This is a text about the introduction of advertisements and two kinds of advertisements. Both commercial advertisements and public service advertisements are presented in the passage, which are difficult to grasp at first reading.
2) This is a typical expository writing.
5. Learning condition analysis:
Senior One students need to make clear of the classification of advertisements, know both advantages and disadvantages of ads, and have a critical thinking of ads.
6. Teaching objectives:
By the end of the lesson, students should be able to:
To learn some basic information of advertisements, including the basic two types of advertisements.
Learn the methods used in advertising and China’s public service advertising campaign.
Learn how to read expository writing.
7. Difficult points:
Teach students how to describe the advantages and disadvantages of advertisement, and how to describe their own opinion of ads.
8. Teaching methods:
1. Task-based learning approach.
2. Student-centered teaching method.
3. Communicative approach.
9. Teaching Aids:
computer, PPT and blackboard.
10. Teaching procedures
Step 1 Lead-in
Show two videos and ask what the videos are about.
Display the title: Advertisements.
Objectives:
To arouse students’ interests about the text
To prepare for the following tasks.