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师梦圆高中英语教材同步译林版模块四 Module IV Modern lifeReading(1):Advertisements下载详情
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《Reading(1):Advertisements》集体备课教案优质课下载

3. Reading comprehension of the text.

4. Consolidation of the text

Step1:Revision of “Welcome part” and leading-in.

Go over what ss. Learned in Welcome Part by using some pictures and answering some questions.

Task 1:

1. Which advertisements make you want to buy a product or service?

2. Which advertisements make you think about social problems?

Task 2:

Discussion:

Observe and talk about the four ads. on Page1. Try to divide them into two parts.

1). Ads for sales

2). Ads for social problems

-----( Two main types of advertisements

1). Commercial advertisements

To be paid for to advertise / (promote) a product or service

2). Public service advertisements (PSAS)

To educate people about health, safety or any other problem that affects public welfare(个人或群体的幸福)

Step2:Reading strategy:

Reading expository writing (说明文) [iks'p?z tri]

1. It usually follows the same basic format:

1)Introduction of subject

2) Supporting details

3) Conclusion

2. Application : analysis of the structure of the whole passage according to the reading strategy

Step3:Task-based reading

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