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模块四 Module IV Modern life《Reading(1)：Advertisements》最新教案优质课下载
Learning difficult points:
1. To have a good understanding of the characteristics of good advertisements.
2. To express opinions properly in oral English.
Learning procedures:
Step I Lead in
Task 1 Question: Why do you prefer to choose those products?
Task 2 Thinking: How do you know the leaflet?
Step II Careful checking
1. What is an advertisement?
2. Where can we find advertisements?
3. How many types of advertisements are there? What are they?
Step III Comparative reading
Task Try to find the similarities and differences between commercial advertisements and public service advertisements.
Similarities: Places found ________________________________________________
________________________________________________
Methods used _______________________________________________
________________________________________________
Differences:
CAsPSAsAim/PurposeTo __________ a __________
or service.To ___________ people about
_______, safety or any other
____________ which affects
________________________.RelianceThey do not tell you the _________ truth.They are __________ and we can ________ a lot by _________________.ExpenseCharged _________________
Step IV Further reading
Task 1 Question: Why do you think such a kind of product is more expensive than it should be?