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译林2003课标版《Reading(1)：Advertisements》集体备课教案优质课下载
3. hold a rational attitude towards advertisements.
During Class
Step 1. Lead In
Task 1 : A Slogan Guessing Game
Task 2 : Pair Discussion
Step 2. Skimming Reading
True(T) or false (F)
1. Most people are not aware of how many ads are around them.
2. Advertisements are always meant to promote a product or service.
3. PSAs are only found in newspapers and on TV.
4. PSAs and commercial ads use some of the same methods.
5. Commercial ads can give us valuable information about how to live our lives.
6. An ad warning people against smoking is an example of a PSA.
Step 3. Careful Reading
Task: try to find the similarities and differences between commercial advertisements and public service advertisements.
SimilaritiesCommercial ads ＆ PSAsPlaces foundMeans used
DifferencesCommercial adsPSAsAim/PurposeTo ______ a ______ or serviceTo ______ people about ______, safety of any other ______ which affects ______ ______.RelianceThey don’t tell you the ______ truth.They are ______ and we can ______ a lot by __________________Expense
Step 4. Discussion
What are advantages and disadvantages of advertisements?
advantagesdisadvantages
Step 5.Homework
1 Finish the article on Page 95.
2 List the difficult language points on your notebook.