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译林2003课标版《Reading(1)：Advertisements》集体备课教案优质课下载
Learn to create an advertisement.
II.Teaching Important and Difficult Points
Make distinctions between commercial ads (CAs) and public service (PSAs).
Master the strategy of reading an expository writing.
Learn the features of an ad and try to create one.
III.Teaching Procedures
Lead-in
Brainstorm: Where can we find ads in our daily lives?
Appreciate two videos of ads to have a basic understanding of CA and PSA.
Watch the videos and answer the questions (Sprite and hunger)
What’s the topic of the ad?
What’s the purpose of the ad?
What is the type of the ad?
Text analyses
Listening
Listen to the tape to decide which of the following sentence is True (T) or False (F) and try to correct them.
Most people are not aware of how many ads are around them.
Advertisements are meant to promote a product or service and to educate people about health, safety, or any other problem that affects public welfare.
Newspapers, magazines, the Internet, radio and television are the most common places to find advertisements.
4. PSAs and commercial ads use some of the same methods.
5. Commercial ads often give us valuable information about how to live our lives.
6. An ad warning people against smoking is an example of a PSA.
B. Detailed Reading
Task 1. Questions and answers
1） Where can advertisements usually be found?