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师梦圆高中英语教材同步译林版模块四 Module IV Modern lifeReading(2):Advertisements下载详情
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译林2003课标版《Reading(2):Advertisements》最新教案优质课下载

Teaching Key Points & Teaching Difficulties:

How to improve their reading ability through teaching activities

2 How to let them gain some insight into advertisements and help them deal with advertisements in their daily life

Teaching Procedure:

Step One:

Brainstorming: Where can you find ads?

Show students some pictures and come to a conclusion:

We can find ads

in supermarkets and magazine,

on the wall, Internet, and television …

Step Two:

Part 1 The two kinds of ads

(设计目的:通过图片让学生初步了解广告的分类)

Commercial ads

Public Service Ads

Part 2 The functions of ads

To Sell a Product or serviceTo Make People think about

social problems? Picture1 Airlines

Picture2 LOREAL Shampoo

Picture3 No drugs

Picture4 Project HopeThe functions of ads:

advertisements are a good way to sell products or services, they are also a good way to make people aware of the needs of others and the dangers around them.

Can you give some examples of the two kinds of ads?

Part 3: How to treat ads correctly?

Question 1 Can we completely trust the ads?

教材