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模块四 Module IV Modern life《Reading(2)：Advertisements》集体备课教案优质课下载
Task1:
Use about 30 words to summarize the main idea of this passage
WhenWhoWhatResult/Influence____________________________________________________________________________
Different attitudes:
Yes. WeChat, as a free service for users, needs a business model模式 to support itself.
(1)Because WeChat is now only open to advertisements from big companies who can afford very expensive advertisement fees, there won’t be too many advertisements ruining毁掉 users’ Friends’ Circles, and it won’t become a major trouble to users.
(2)Wechat is able to classify分类 its users, according to its background data. So it is easy for it to introduce different ads to different users. Precise in targeting its consumers, it’s an effective promotion for those products and their companies.
Task2: Repeat the reasons for “Yes”with the words or phrases given below
Reason (1): be available to; afford expensive fees; the number of ads; trouble
Reason (2): be capable of; easily; promote…effectively
No. Advertisements will eventually make the user experience very bad for WeChat.
(1) Advertising is not the only possible revenue营业收入 source for WeChat. Many other services on the WeChat platform, such as DiDi Taxi and mobile games, can potentially contribute to revenue营业收入 for WeChat and Tencent. They should not risk ruining the user experience by introducing advertisements.
(2) WeChat advertisements, just like many other fleeting topics, attracted a lot of attention within a short time, overshadowing遮蔽, 使...失色 the trouble it has caused users. As time goes by, interest will die down and people will feel annoyed by the advertisements.
Task3: Finish the following short passage
Reason(1): Many possible (1)__________ can potentially make (2)____________ to revenue营业收入 for Wechat, so there is no (3)______ for it to insert ads at the (4)_____ of ruining the user experience.
Reason (2): With people’s attention (5)________ by these ads, users ignore the trouble it caused in the (6)______ term/run, but with time (7)_______ by, interest will (8)________ away, making people (9)______
Task4: Discussion: more reasons to support your own idea
Yes: 1. Does Wechat bring convenience to you? What do you use it for? Will advertisements on Wechat disturb your life?
2. What's the function of these ads? Can these ads be of use to you?
No: 1. Does all the information of ads believable or accurate?
2. When you go through Friends' Circle, what do you expect to see? With so many ads there, how do you feel?
写作要求：
（1）用30字归纳上文的主要内容
（2）对于微信中插入广告，你的观点是赞成还是反对？理由是什么？（至少3条）（可参照文章观点，但不得直接引用原文的句子）
In January, 2015, Wechat began to insert ads into Friends’ Circle, which became a hot topic on social media, and users hold/had different attitudes towards it.