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译林2003课标版《Grammar and usage(1)： Direct speech and reported speech》优质课教案下载
China has strong laws to protect people from,advertisements that lie or try to make people believe untrue claims about products or services. However, we still must be aware of the methods used in advertisements to try and sell of thing. Even if an ad does not lie,it does not mean it tells you the complete truth. One toothpaste ad says‘Bright-Teeth flights back breath!’ The advertisers want you to read the word ‘fights’and think that the toothpaste cure bad breath,but it does not say that! All it says is that it fights it and that is not the same thing at all. One supermarket tells customers,‘You are proud of your cooking,so shouldn’t you buy the very freshest food?’ This one is very clever,because it tells customers that they are good cooks. However,the ad never says that this supermarket has the freshest food! They just hope that when you read the ad,you will feel good about their nice comment and remember the words freshest food and connect them to the food in the supermarket. We must not fall for this kind of trick!
Public service advertisements
Not all ads play tricks on as though.PSAs use some of the same methods，like attractive and original images and creative language,but they are made to serve the public.PSAs are meant to teach us and help us lead better lives. Our government understands this ,and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996,and since then numerous PSAs have appeared around the country.You have probably seen or heard some of them yourself, Like‘yets to life,no to drugs’and ‘Knowledge changes life’.These ads deal with large social issues.There are also PSAs that educate people about public service projects, such as Project Hope.Its slogan is ‘Project Hope-schooling every child’.
There are even PSAs to teach us how to live healthy lives.One of these is ‘Smoking is committing suicide slowly’.All of these ads are meant to be helpful,and you can often learne a lot by following the advice they gave.
Finally, I wish to tell you this:think about why you should do the things the ad suggested, or by the product or service the ad promotes.We all want to be smart about what we believe,so be smart about advertisements!