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《Task(2)： Writing an advertisement： Skills building 3》公开课教案优质课下载
To train students' skills of listening, reading,speaking and writing together.
To learn how to use sentence types correctly to write an advertisement.
Teaching Important & Difficult Points:
How to help students learn and practice the skills of listening, reading, speaking and writing together.
How to? practice different sentence types and use them correctly.
How to help students write an advertisement and present it
Teaching Approaches:
Visual-scene teaching method, tasked-based method as well as the approaches of discussion and group work .
Interaction Patterns:
Teachers -class, individuals, pairs
Teaching Aids:
Multimedia and a blackboard
Procedures for teaching:
Step One-- Warming up & Leading
Watch a chocolate ad video before class and introduce Youku company to the students.( 3rd PPT)
T: “Life is a box of chocolates, and you’ll never know what to get next.”The amazing news is that Youku company wants some ad-designers in Lixian.They want some ads like these,would you like a try?But do you know how to write an ad like this ? ( 4th-5th PPT)
Ss: No.
T:Never mind. This is our topic today---Writing an advertisement.(6th PPT)
Step Two--Presentation
?? 1. Watch some ads from Youku and answer the question.(7th -8th PPT)
What should be included in a good ad ?
? ? ? Answers: pictures, language.
2. Listen for needed information.(10th PPT)
? ? ? ? ? ? ? ? ? ? ? ? ? Title: How to write a good advertisement
There are three elements to make a good ad.?First, it should use some eye-catching pictures. Second, a good ad slogan can also help to make the product remembered by most people. Third, an introduction?should be given to the product. Sometimes,?customers may want to know more ?about the product, such as?taste, look, ingredients, unique?features,benefits ,price,discount or comments from other customers. Apart from these, there are many different sentence types used in an ad,which can make the language persuasive,?like positive and negative?statements, questions, commands and exclamations.