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模块四 Module IV Modern life《Task(2)： Writing an advertisement： Skills building 3》集体备课教案优质课下载
Knowledge ability:
By the end of the class, students will learn the contents, structure and useful expressions of writing an advertisement for chocolate.
Thinking ability:
By the end of the class, students will activate their memory about chocolate-related words. They will have creative thinking and open mind.
Learning ability:
By the end of the class, students will learn what makes a good advertisement and how to write a good ad. They learn to do brainstorming to get more ideas and make conclusions based on given information and personal experience. They learn to work with others.
Cultural awareness:
By the end of the class, they will have a better understanding of chocolate and work process of how an ad comes into being. They know how to appreciate the brief slogan written in English.
2. Important points in teaching:
1. help students understand what makes a good ad;
2. help students the content of a good ad;
3. help students master the useful words and expressions for writing an ad;
3. Difficult points in teaching:
guide students to write an ad with limited time.
4.Teaching methods:
1. create a working situation to assign students a task ;
2. introduce cooperative teaching and learning;
3. brainstorm before presenting the answer;
5. Teaching aid:
computer, powerpoint, audio material, projector, handout, blackboard
6.Teaching procedure：
?Step 1: Lead in
1. Role Play: create a working situation, ask students to works as employees to write a new ad for the company’s product – ChocoLoco Bar;
2. Show pictures of various successful ads to help students understand what makes a good ad;
3. Brainstorm: what makes a good ad?