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师梦圆高中英语教材同步译林版模块四 Module IV Modern lifeTask(2): Writing an advertisement: Skills building 3下载详情
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译林2003课标版《Task(2): Writing an advertisement: Skills building 3》最新教案优质课下载

本节课为Task板块的最后一课时,围绕“advertisement”这一话题,通过听,说,读的信息输入,让学生了解广告的基本结构以及如何写好一则广告,最终以写作为途径,达到信息输出的效果。

由于本班学生英语基础与能力较弱,所以在课堂设计时,我尽量使每个教学环节符合多数学生的认知水平,力争全班绝大多数同学都能积极参与课堂活动,同时通过“任务型”活动培养学生组织语言和运用语言的能力。

Teaching Aims:

1. To know the structure of an advertisement.

2. To learn some words and sentence types used in an advertisement.

3. To learn to write an advertisement based on directions given.

Teaching Important and Difficult Points:

1. How to use persuasive words and different sentence types correctly.

2. How to help them to write an advertisement for a product.

Teaching Procedures:

Step1 Lead-in

Enjoy an ad and play a guessing game.

Step2 Skim the ad and observe the structure

The World Smiles with Readers’ Digest

Families all over the world welcome Reader’s Digest into their homes. With 45 editions in 17 languages, it’s the world’s most widely read magazine. This global name recognition opens doors to all our product lines. Millions of people everywhere enjoy the books, music collections and home videos that carry our name. Reader’s Digest is both a successful global publisher and a world leader in direct mail marketing because we plan globally --- we act locally.

We make a difference in 100 million lives worldwide.

Summary 1

The structure of an advertisement: picture, title/headline, body text, slogan

Step 3 Reading and fill in the table

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?Try our delicious sandwiches!

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