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模块四 Module IV Modern life《Project(1)： Developing an ad campaign》最新教案优质课下载
Difficult points
How to help students make a poster about social concerns.
Teaching procedures
Step1. Lead-in
Show students a period of video or some pictures about a social problem to raise their interest, then lead in the topic of this part.
Step2. Fast-reading
Ask students to read the article quickly, then gain the main idea of each paragraph, and answer the following questions.
Main ideas
Para1. ____________________________________________________
Para2 . ____________________________________________________
Para3. ____________________________________________________
Para4. ____________________________________________________
Questions：
What is the subject of the this ad campaign?
_______________________________________________________
Why do they choose this ad campaign?
_______________________________________________________
Who is the target audience for this ad campaign?
_______________________________________________________
What is the ad campaign aimed to do?
_______________________________________________________
What kind of media have they chosen to use?
_______________________________________________________
What is the slogan for this campaign?
_______________________________________________________