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《Project(1)： Developing an ad campaign》教案优质课下载
understand a handout and a sample ad campaign
develop their own ad campaigns about public welfare problems
Important and difficult points:
After this class, the students will be able to:
learn how to develop their own ad campaigns about public welfare problems.
Teaching Methods:
1. Communicative teaching method;
2. Task-based teaching method.
Teaching procedures:
Step1. Lead-in
Students enjoy 2 ads.
Step2. Sharing
Some students share some posters designed by themselves.
Step3. Brainstorming
Brainstorming (group work): A good ad should be…
Step4. Fast-reading
Students skim the article and find out the main idea of each paragraph.
Paragraph 1: the definition of an ad campaign
Paragraph 2: who is the target audience
Paragraph 3: what do you want your ad campaign to say
Paragraph 4: how do you reach your target audience
Step5. Detailed reading
Students read the article once more and find the answers to the following questions.
Paragraph 1
1.What is an ad campaign?