1、本网站免费注册后即可以下载，点击开通VIP会员可无限免费下载！
2、资料一般为word或PPT文档。建议使用IE9以上浏览器或360、谷歌、火狐浏览器浏览本站。
3、有任何下载问题，请联系微信客服。
扫描下方二维码，添加微信客服
《Project(1)： Developing an ad campaign》教案优质课下载
Students’ oral English will be improved through practice in class.
Students can get more knowledge about ads and learn to make an ad campaign including a poster.
Process & methods:
In this class, students need to do some tasks on their own, it helps them to adopt the habit of learning by themselves. Besides, students need to work with other students, it helps students learn to work with others.
Emotion, attitude & value:
Get students learn more about ads and help them get a right attitude towards PSAs. What’s more, they will be aware of the importance of team spirit by group work.
Teaching keys and difficulties:
How to improve students’ reading ability.
How to analyze an ad campaign and how to make one.
How to help the students develop their creative, comprehensive and consolidating abilities.
Teaching methods:
Explanation, discussion, group work
Teaching aids：
A computer and a projector
Teaching procedures:
Step Ⅰ Lead in(5minutes)
Greet to students as usual and show students a video of anti-smoking PSA and talk about the creativity in the PSA. Then show some posters, hand-copied paper and websites about anti-smoking. finally lead in the topic: anti-smoking campaign.
Step Ⅱ Reading (20minutes)
★ Read the first passage quickly and answer the questions.
What is an ad campaign?
What questions should we consider when designing a campaign?
★ Invite several students to share their answers. Then let students read this part again and then close their book and fill in the blanks. Invite some volunteers to do this task.
To build an ad c_________
Step One
have a clear a____ and t_____ audience in mind;