1、本网站免费注册后即可以下载，点击开通VIP会员可无限免费下载！
2、资料一般为word或PPT文档。建议使用IE9以上浏览器或360、谷歌、火狐浏览器浏览本站。
3、有任何下载问题，请联系微信客服。
扫描下方二维码，添加微信客服
模块四 Module IV Modern life《Project(1)： Developing an ad campaign》优质课教案下载
1.To develop students’ listening , speaking ,reading and writing ability.
2.To gain the general idea of how to develop an ad campaign.
3.To arouse students’ enthusiasm for developing an ad campaign.
4.To guide students to cooperate effectively through group work.
5.To strengthen students’ ability of putting theory into practice and develop an ad campaign by themselves.
Teaching procedures:
Passage I How do you build an ad campaign
Step one: Lead-in
What kind of articles are they?
Where can you find the main point in each article?
What’s the relationship between these two articles?
Step two: skimming
What is an ad campaign ?
How to start a successful ad campaign?
You must _________________________,figure out exactly____________________
and ___________________________________You may need to employ different kinds of media, including______________________________.
1. Who is your target audience?
2.What do you want your ad campaign to say?
3.How to reach your audience?
Step three: scanning
Passage II Anti-smoking ad campaign
Step one: Lead-in
Watch a short video clip about smoking kills and answer the questions:
What is the ad about?
What can we learn from it?