1、本网站免费注册后即可以下载，点击开通VIP会员可无限免费下载！
2、资料一般为word或PPT文档。建议使用IE9以上浏览器或360、谷歌、火狐浏览器浏览本站。
3、有任何下载问题，请联系微信客服。
扫描下方二维码，添加微信客服
模块四 Module IV Modern life《Project(1)： Developing an ad campaign》精品教案优质课下载
2)to cooperate with partners to design an ad campaign and present it in class.
2.重点难点Teaching key points:
How to guide students to read an ad campaign by taking the passage Anti-smoking Ad campaign
How to make an ad campaign and present it to the class.
3..教学过程
Step 1: lead-in:
1.Watch a short video and then answer some questions.
What are two main types of advertisements?
What kind of advertisement is this video?
Who is the target audience of this advertisement?
What is the topic of this advertisement?
What is the purpose of this advertisement?
Do you know some mottoes about reading books?
Such as :Books are the ladder of human progress。 - Golgi
Nowadays, people all over the world use ads to promote public welfare.
Have you ever thought of starting an ad campaign about social concerns?
()
2.By the end of the class, you will be able to
know the structure of an ad campaign and get to recognize some key words and phrases.
know how to build an ad campaign step by step.
be ready to make an ad campaign
Step 2 :Reading comprehension:
Passage 1. How do you build an ad campaign?
Read this passage quickly and then answer some questions.
What is an ad campaign?