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《Project(1)： Developing an ad campaign》集体备课教案优质课下载
b) the message they want to send
c) how they plan to reach their target audience
To know how to cooperate and do the project together.
【Teaching important and difficult points】
Help the students know how to develop an ad campaign.
【Teaching procedures】
Step 1: Lead-in
If Dove wants to promote a new flavor of chocolate, what should be done?
Ask Ss the different types of ads.
Step 2: Fast reading
Passage1:
Task1:Ask Ss to read passage1 and answer the following questions:
Q1: What is an ad campaign?
Q2: What media can we use in an ad campaign?
Q3: What are the major questions should we consider first when designing an ad campaign?
Task2: Find the general idea of each paragraph
a) Para one: the definition of an ad campaign
b) Para two: the target audience and how to determine the target audience.
c) Para three: what the ad campaign s ays
d) Para four: how to reach the target audience
Passage2:
Task1: Ask Ss to read passage2 and answer the following questions:
Q1: What’s the aim of the campaign?
Q2: Who is the target audience?
Q3: What does the campaign want to say?