1、本网站免费注册后即可以下载，点击开通VIP会员可无限免费下载！
2、资料一般为word或PPT文档。建议使用IE9以上浏览器或360、谷歌、火狐浏览器浏览本站。
3、有任何下载问题，请联系微信客服。
扫描下方二维码，添加微信客服
《Project(1)： Developing an ad campaign》最新教案优质课下载
Step1: Using the ad of insurance and Bible to present today’s topic : ad campaign
Step2: Analysis of Article1
Paragraph1: The ________of an ad campaign
Subtitle 1:
Who is your target audience?
The people you want to _____
How to create the right message for your target audience?
Be _______of your audience.
How to know your audience?
do a little research and ________ some information,
explore what the audience already thinks.
Subtitle 2:
Students’ presentation; if necessary, I will give my assistance.
Subtitle 3:
There are a great number of approaches to ________ your message across when you are putting together an ad campaign. The ________ what way you want to use should be mostly __________on your target audience and which kinds of ads reach that group best.
Step3: Analysis of Article2:
Group work: Filling in the blanks
Every year millions of people around the world die on _________ of smoking, ________ is why we have chosen anti-smoking as the subject of our ad campaign.
Our target audience is high-school teenagers and our aim is to discourage young people from smoking.
Our campaign will start on 31 May, World No Tobacco Day, ______ we will put large posters around the school with logo and slogan. Our website will provide more information about smoking_______students. We will also put_______an article in the school magazine informing students about the dangers of smoking, and an essay competition will ________(organize) as well.
_______ is because many people think that smoking is cool or enjoyable, but they are not fully aware of the effect that it has________ their health that we choose this picture as our logo. We _______ like to shock people into realizing that many smokers die all too soon from illness and diseases ________(relate) to smoking.
Step4:Group work: Developing your own ad campaign
Deciding the subject of your ad campaign
Discussing and developing your ad campaign
Reasons: