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模块四 Module IV Modern life《Project(1)： Developing an ad campaign》优质课教案下载
Lead-in---Homework checking---Language appreciation of the 2nd text---Use lexical chunks to make sentences-design and present an ad campaign about Earth Day-Write an essay about Earth DayImportant lexical chunksReason：
due to…/result in
be meant to…
This is why we have chosen ______ as the subject.
Aim：The main aim is to…
discourage … from doing sth.
convince sb. (not) to do sth.
urge sb. to do sth.
Ways:
put large posters
The website
publish an article
organize an essay competition
Awareness:
be (not) fully aware of
shock …into realizing …
Teaching stepsLead in
watch a short video and answer “is it an advertisement?”)
(emphasize the word “PSA”, “poster”, “slogan”, “Logo”)
have a guessing game about the topics of three PSAs (anti-smoking, anti-drunk-driving, and save water) by showing one quarter of the poster at one time and then summarize the topics about social concerns.
Have students brainstorm the topics about social concerns in their pads and lead to the topic of developing an ad campaign.
Step 1:
Check students’ homework by analyzing the difficult items.
Step 2:
Appreciate the language use in “anti-smoking ad campaign” by having discuss useful lexical chunks which can be used in the “reason”, “target audience”, “aim” and “awareness” parts of passages dealing with ad campaign. And then students are supposed to share their findings.