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模块四 Module IV Modern life《Project(1)： Developing an ad campaign》新课标教案优质课下载
definition
3 What we should have in mind when we build an ad campaign
a clear goal and an audience
media
an audience what they already know
what they care about
what an ad campaign say=what you want audience know
what we should do to make it easy to appeal to audience
how to reach your audience
4 divide the passage into four groups and report the main idea of paragraph
Para1 the definition of an ad campaign
Para2 what a target audience is and how to determine the target audience is
Para3 what the ad campaign says
Para4 how to reach the target audience
Step 2 while reading
read para1
1 definition of an ad campaign
2 What we should have in mind when we build an ad campaign
read para2
1 who is the audience ?
2 How can we determine the audience?
read para3
1 what’s the meaning of what your ad campaign say
2 how can we make it easy to appeal to audience
read para4