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《Project(1)： Developing an ad campaign》精品教案优质课下载
标知识与能力1. To get the basic information on an ad campaign from the handout on P18.
2. To understand the design of the sample ad campaign on P19.过程与方法Self-study, comparative analytical method, inductive method and cooperative learning are adopted in teaching process.情感、态度与价值观To raise students’ aware of health, then not to start to smoke教学
重点 Enable the students to get the main point of the article.教学
难点Improve reading abilities of students.教学
方法Task-based language teaching and discussion teaching method教学程序设计教
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法环节一 明标自学过程设计备注Teaching aims:
1. Let the Ss get the basic information on an ad campaign from the handout on P18.
2.Let the Ss understand the design of the sample ad campaign on P19.
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法环节二 合作释疑 环节三 点拨拓展
（备注：合作释疑和点拨拓展可以按照顺 序先后进行，也可以根据教学设计交叉进行设计）过程设计备注Step1 Brainstorming
Ask the Ss to enjoy some wonderful ads,then ask:
1.In the opinion of a viewer, a good ad should be …
Ask the Ss to volunteer: A good ad should be persuasive, informative, convincing etc.
2.As a designer, to produce an ad, what will you first consider?