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《Project(1)： Developing an ad campaign》优质课教案下载
Teaching Key Points & Teaching Difficulties:
How to help them to develop an ad campaign
The usage of some key words
Teaching Procedure:
Step 1: Fast-Reading
(Greet the class as usual) In this unit we have learnt what an advertisement is and even have written one in the last lesson. Then do you know what an ad campaign is? Ask students to open your text books at page 18. Read the article silently as quickly as possible to answer the following questions:
What is an ad campaign?
What must you have in mind when you start a successful ad campaign?
What questions must you first consider in an ad campaign?
Suggested Answers:
It is an organized programme of advertisements using various kinds of ads to reach a particular audience.
We must have a clear goal and target audience in mind.
We must first consider the following questions:
Who is the audience for our ad campaign?
What do we want our ad campaign to say?
How do we reach our audience?
Ask students to match the main idea of each paragraph.
Para 1 A .what the campaign says
Para 2 B.how to reach the target audience
Para 3 C.the definition of an ad campaign
Para 4 D.the target audience and how to determine the target audience
Come to the second part. Read the second article and answer.
1. What is the subject of this ad campaign?
2. Why do they build this ad campaign?
3. Who is the target audience for this ad campaign?