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模块四 Module IV Modern life《Project(1)： Developing an ad campaign》集体备课教案优质课下载
Emotional aim: increase their awareness of social concerns.
Students Condition Analysis:
Students in senior 1 have already had the ability to gain and process in formation by themselves.What’s more, after the reading part, students have already had some basic knowledge about advertisement and are willing to take part in various class activities.But they are lack of the knowledge of what an ad campaign is and how to build it. So I resolve each part into bearable tasks and give students enough information and instruction in order to make the job simple for them to finish.
Teaching important& difficult points:
How to build an ad campaign.
Design an ad campaign on their own.
Teaching method:
Task-based language teaching
Communicative language teaching method
Classroom activities:
Discussion, self-study?
Teaching aids:
Multi-media
Teaching procedures:
Step1: Lead-in
【Activity: Free Talk】
Give students two videos and ask them some questions.
Q1: What is the purpose of each advertisement ?
Q2: Where can we see these advertisements?
【设计意图】用两则广告视频激发了学生的学习热情和学习兴趣，同时也不失时机的把话题导入到ad campaign这个活动主题上来。
Step2: Reading comprehension
【Activity:individual work】
Part 1: Students read the passage quickly and silently to get the main idea of the passage .The are required to get certain information at the same time.
1) What is an ad campaign?
2) What media can we use in an ad campaign?