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《Project(1)： Developing an ad campaign》最新教案优质课下载
know how to build an ad campaign step by step.
present an ad campaign
Leading steps:
Step 1 Warming up
Talk about ‘Earth Day’ and ‘Low Carbon Lifestyle’ ad campaign.
Step 2 Reading
1. Learn how to organize an ad campaign.
Read the passage on p18 and figure out the outline of an ad campaign.
2. Learn how to write an ad campaign.
Read the passage on P19 and focus on the language.
Step3 Designing and presentating.
1. Design a slogan and logo in groups.
2. Present posters to others, explaining ‘why-who-what-how’.
Step4 Self–assessment and conclusion
1. Have you got the outline of an ad campaign and got to recognize some key words and phrases?
2. Have you known how to build an ad campaign?
Step5 Homework
1. Read the two passages again and underline the key words and phrases.
2. Polish your posters and put them at the back of our classroom.
3. Read each other’s posters and give comments.
A Draft for ‘Low Carbon Lifestyle’
Step 1: Why
Write down some reasons for ‘Low Carbon Lifestyle’ ad campaign on the draft paper in groups.
due to, result in, cause great damage to, huge members of, This is why,
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