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模块四 Module IV Modern life《Project(2)： Developing an ad campaign》集体备课教案优质课下载
To improve students’ reading comprehension skills.
Process & methods
Listening, reading, practicing, writing and pair work.
Emotions, attitudes & values
To form a proper attitude towards smoking and serve people’s life.
Teaching Key Points & Difficult points:
The usages of some key phrases.
How to improve students’ reading ability through teaching activities.
How to improve students’ writing ability through teaching activities.
Teaching Procedures:
Step I：Lead-in
Greet the class as usual and show students a short video.
Step II：Reading
Listen and match the main idea with each paragraph.
Para.1 a. The slogan and logo
Para.2 b. The different approaches used to get their message across
Para.3 c. The target audience and their aim
Para.4 d. The reason for choosing anti-smoking as the subject of
their ad campaign
Read the passage and finish the exercises on the paper.
1. What is the subject of this ad campaign?
Anti-smoking.
2. Who is the target audience for this ad campaign?
High-school teenagers.
3. What is the ad campaign aimed to do?