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译林2003课标版《Project(2)： Developing an ad campaign》公开课教案优质课下载
Teaching Important Points:
Let students know the factors of developing an ad campaign;
Help them develop an ad campaign in class.
Teaching Difficult point:
How to teach them the ways to develop an ad campaign which can reach the target audience.
Teaching methods:
Step1. Lead in
We have known that there are two main types of advertisements------commercial advertisements and public service advertisements（PSAS). One question for them.
Step 2. Show them a video.
(1)What is the aim of this public service advertisement?
(2)Who is the target audience of this ad campaign?
(3)What’s the slogan of the ad campaign?
Step3. Read and understand
Three questions for them.
Step4. Read the second passage“Anti-smoking ad campaign”.
It’s a sample of ad campaign.
Answer the questions:
Why does the writer choose the subject?
Who is the target audience of the campaign?
What’s the main aim?
What’s the slogan?
Step5. Encourage the students to develop an ad campaign.
Take the ad in project as an example
Pay attention to the outlines: 6aspects
Step6. Presentation and Comment