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译林2003课标版《Project(2)： Developing an ad campaign》新课标教案优质课下载
3. develop an ad campaign by themselves.
Teaching Procedure:
Step 1: Lead-in
If Dove company wants to promote a new flavor of chocolate, what should be done to attract more consumers?
Eye-catching advertisement; attractive slogans;fancy packages; actors and actresses ~~
What else is needed in an ad campaign? Let’s go to the Project Part to find out.
Step 2: Reading Comprehension
Passage 1
Q1: What is an ad campaign?
Q2: What media can we use in an ad campaign?
Q3: What are the major questions that should be considered first when we design an ad campaign?
(1). Who is the audience for your ad campaign?
(2). What do you want your ad campaign to say?
General background information.
The audience’s concern.
Interesting history.
Effects of the problem.
. How do you reach your audience?
Passage 2
Show the student a picture? What ad campaign is this?
Read to fill in the blanks
SubjectAnti-smokingReasoncosts money and damages welfare Audiencehigh-school teenagersAimto discourage young people from smokingWhat to tellWe will educate~.
We will explain~.
We will show~.Time31 May, World No Tobacco DayMediaposters, website,magazine,essay competitionSloganSmoking kills!
Step 3: Developing an ad campaign