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模块四 Module IV Modern life《Project(2)： Developing an ad campaign》集体备课教案优质课下载
enjoy pictures. (欣赏图片)
3. 阅读
Read the article on page 19 and answer the following questions:
Task one: answer the questions.（读课文回答一下问题，单个叫学生回答）
What is the subject of this ad campaign?
2. Why do they build this ad campaign?
3. Who is the target audience for this ad campaign?
4. What is the ad campaign aimed to do?
5. What is the slogan for this campaign?
Task two: task-based reading （读课文填表格，小组合作讨论）
SubjectAnti-smoking1_________The problem costs countries a lot of money and causes great damage to the welfare of the peopleTarget audienceHigh-school teenagersAimTo 2__________ young people from smoking3_________Smoking kills!What to get across Smoking has bad 4__________ effects on people.
Smoking, which is neither cool nor attractive, makes people 5________ terrible, and gives them bad teeth, skin and fingernails.Not smoking helps save 6_________ which can be spent on others things.Parents and other people may give up smoking too if young people are 7______________ not to start.Ways to reach the audience Putting large 8_________ with the logo and slogan around the school.
Providing students with more information about smoking on our 9________. Publishing an article to inform students about the dangers of smoking in the school magazine. 10____________ an essay competition about anti-smoking.4. conclusion.(总结)