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《Project(2)： Developing an ad campaign》教案优质课下载
1. Get to learn and use English by writing an advertising article.
2. Try to fully understand the reading materials and master the writing skills.
3. Try to complete an advertisement individually
Teaching procedures:
Step 1 Lead-in
Show students a video and draw their attention to the importance of ads.
【设计说明】通过一个广告视频将学生的思绪带回本单元主题，重新引发他们对广告的注意力，以旧带新，自然导入本课。
Step 2 Read and understand
Have students read the article on the handout and guess what product this ad is trying to sell.
________________----- Cheer the world
Being an old Chinese brand, it has enjoyed popularity both at home and abroad, especially with young working men as a result of its low price (a 600ml bottle costs only 5 yuan). It helps them relax and feel happy, especially on hot summer’s day. The bottle is as green as leaves, and it feels smooth and cool. The product in it is a blonde color with white bubbles on top. How refreshing! Every time when it opens, there is always a loud pop sound. With smells of fresh hops and taste like warm sunshine, it makes you feel refreshed, relaxed, and happy.What’s more, this drink is not too strongly alcoholic, thus making it suitable for many different occasions, being it formal or informal. In addition, it comes in multiple varieties with different tastes so it can be popular with everyone. Its main Chinese competitors are Snow and Harbin while American Budweiser and Danish Carlsberg are popular foreign brands. Taking everything into consideration, _____________ is the best beer for the lowest price!
【设计说明】帮助学生理解阅读材料，并获取有关广告宣传单的基本信息。同时让他们猜测广告中的产品，增加趣味性。
Step 3 Reading for content
Ask students to read the material again carefully and choose from the following：
What do you use your product for?
What is it made of?
How much does it cost?
Who makes it?
Who is the competitor?
How is it packaged?
Who would want to buy your product?
Why would they like your product?
What is good about your product?
Why is your product better than others?
【设计说明】引导学生通过详读阅读材料，更好地理解文章并了解一则广告的的主要内容。