模块四 Module IV Modern life《Project(2)： Developing an ad campaign》优质课教案设计

模块四 Module IV Modern life《Project(2)： Developing an ad campaign》教案优质课下载

1. Ss will know how to develop an ad campaign better.

2. Ss will be able to present their own ad campaign by cooperating with their partners.

3.Ss will learn to comment on classmates’ ad campaigns in English.

4.Ss will keep sustained interest in learning English.

5.Ss’ comprehensive ability to use English will be improved.

Teaching important points:

1.Encourage Ss to better their ad campaign with their partners.

2.Encourage Ss to present their own ad campaign by cooperating with their partners.

3.Enable Ss to comment on classmates’ ad campaigns in English.

Teaching difficult points:

How to help Ss to present their own ad campaign clearly and comment on others’ ad campaigns in English.

Teaching methods:

Task-based teaching method

Group work

Teaching aids:

A computer and multimedia, an IWB

Analysis of the text:

Module 4 Unit 1 Project:Developing an ad campaign.It is designed to help Ss learn and use English by doing a project and presenting their own ad campaign.The reading material is used to introduce some basic information about ad campaigns. The handout can help Ss have a clear goal and target audience when they are developing their own advertising campaign.

Project课型的设计注重对学生英语学科核心素养的培养，让学生运用在本单元中学到的知识来完成某一项任务并展示成果,确立明确的学习目标，提高学生的学习能力，将英语学习拓展到课外，保持持续的学习兴趣，有积极主动的学习态度和成就动机，有主动参与语言实践的意识和习惯，这充分体现了“Learn by doing”教学理念。

Teaching procedures:

Step 1 Lead in

Show Ss the learning aims :

[Explanation]

本节课以呈现学习目标导入，强调课堂的中心任务是“作品展示”与“思考点评”，将课堂主动权交给学生，他们的课堂他们做主，充分激发学生学习激情。