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模块四 Module IV Modern life《Project(2)： Developing an ad campaign》教案优质课下载
Teaching Aids:
The multimedia, the blackboard, papers
Teaching procedures:
Step1: Lead-in
1. What are two main types of ads?
1). Commercial ads: promote products or service
2). PSAs: educate people about health, safety, or any other problem that affects
public welfare
What is an ad campaign?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
Step2: Fast Reading
The main idea of each paragraph:
Para1:
Para2:
Para3:
Para4:
Step3: Careful Reading
Questions:
What is an ad campaign?
What must you keep in mind when you start a successful ad campaign?
Step4: Task-based Reading
How to build an ad campaign
Main idea of each paragraph
Supporting ideas
the ___1____ of