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师梦圆高中英语教材同步北师大版必修4Lesson 4 Advertisements下载详情
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《Lesson 4 Advertisements》精品教案优质课下载

Teaching difficulties:

To learn and practise –ing form.

Teaching Aids:computer

Teaching procedures:

Ⅰ. Warming up:

T: Can you think of some advertisements you have seen ?

S:

T: Where you have seen advertising? (show some pictures)

lead students to talk about the topic.

S:

T: Let’s work out the meaning of the new words.(read new words.)

look and guess what the advertisements introduce to us.

S:

T:( show video)Do you think advertising actually works? Have you ever bought anything because you liked the idea promoted in the advertisement?

S:

ⅡReading:

T: Do you want to know something about advertisement’s design?

Ask Ss to .match the paragraphs with their topics.

Para. 1  a. The combination of design and new ideas.

Para. 2 b. The new and general need of modern ads.

Para. 3 c. About classic ads.

Para. 4 d. The reason of making people forget the existence of ads.

Para. 5 e. About the public ads.

Ⅲ Listening and Speaking

1.Do the exercise 3