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必修4《Lesson 4 Advertisements》新课标教案优质课下载
.Vocabulary: advertise, classic, certain, sew, beer, corporation, brand, suitable, advertiser, budget, visually, boom, visual, concept, approach, humor, contemporary, contribution, citizen, niece, nephew.
2).Phrase: stand out, consist of, in direct competition with, consist of, linked to, be linked with, aim to, participate in,
3).grammar: Gegunds as a subject/verb/preposition/noun
.Ability objects
.Listening skills ：understand what the teacher is saying, listen to the tape after class..
.Reading skills ：general understanding，detail information
.Speaking skills： use the new expressions to talk about Ads in your daily life.
.writing skills：write a short passage about your opinions on Ads with new expressions learned.
.emotion objects
Ads help us know more about the products, but there are also cheats in ads. We should observe carefully about ads before buy the goods. We should watch more public advertisements ,participate in improving our neighbourhood, protect the environment, and help other people..
3 .Teaching keys and difficulties
Gegunds as a subject/verb/preposition/noun
4 .Teaching methods
.Fast reading
.Detailed reading
.explaining
.Task based group discussion
5.Teaching aids
computer ,overhead projector, PPT
6. Course number
We will finish this lesson in 3 classes. This is the reading class.
7.Teaching procedures
General introduction: Step1 is for lead-in. Step2, 3 is for reading and listening skills objectives; Step4 is for knowledge objectives; Step5 is for speaking skills objectives and emotion objectives; Step6, 7 is for consolidation of new knowledge and practice students’ writing skills. Thus we can meet all the teaching demands.
Step1 Greetings. Revision and smoothly start the new lesson (2 minutes)
Step2 Fast-reading and search for the answer for "T"or"F" questions ,general understanding. (8minutes) ”modern advertisements were made to make people forget that someone is trying to sell them something. T or F?” ”Not all ads are trying to sell people products or services. T or F?”